ASAPS Cosmetic Surgery Attitude Study Shows Big Gender Differences:
American Society for Aesthetic Plastic Surgery Reports 2004 Survey
New York, NY (February 19, 2004) – Women are more than twice as likely as men to consider having cosmetic plastic surgery, and the gender gap may be widening. According to a February 2004 attitude study of 1000 Americans 18 years of age and older, 34 percent of women said they would consider cosmetic surgery, an increase of 4 percent from February 2003. Among men, 14 percent said they would consider cosmetic surgery, a decrease of 4 percent from a year ago. General approval of cosmetic surgery was high among both women and men.
Other key findings of the study include:
- Men and women in the 45-to-54 age group were the most likely to consider cosmetic surgery (31 percent), and those in the 18-to-24 age group were the least likely (17 percent).
- 51 percent of women and 42 percent of men said they generally approve of cosmetic surgery.
- Among all Americans, 80 percent of women and 74 percent of men said they would not be embarrassed if others knew they had cosmetic surgery.
- Most people (70 percent) said their attitude toward cosmetic surgery hadn’t changed in the last five years, though 19 percent said it was “more favorable” and 10 percent said “less favorable.” Women were slightly more likely than men to have developed a more favorable attitude toward cosmetic surgery than in the past.
The study was commissioned by the American Society for Aesthetic Plastic Surgery (ASAPS) and conducted by the independent research firm Synovate.
According to 2003 ASAPS Cosmetic Surgery Statistics, last year women had nearly 7.2 million cosmetic procedures (87 percent of total), and men had nearly 1.1 million procedures (13 percent of total). Overall, the number of surgical and nonsurgical cosmetic procedures increased 20 percent from 2002.