From the American Society for Aesthetic Plastic Surgery
The American Society for Aesthetic Plastic Surgery (ASAPS), the leading national organization of board-certified plastic surgeons who specialize in cosmetic surgery, offers its predictions for cosmetic surgery in 2004.
- New, longer-lasting soft-tissue fillers for facial wrinkles and creases will challenge Botox for the number one spot among injectable cosmetic treatments.
- Downtime after surgery will be further reduced by advances in new products to accelerate wound healing.
- The number of total body lifts — including torso, breasts and, for some patients, face and neck — will increase, as post-bariatric surgery patients seek plastic surgery to rid themselves of the excess skin left hanging after massive weight loss.
- Wrinkle reduction without surgery or injections will improve with advances in scientifically-based topical skin treatments available through physicians’ offices.
- More plastic surgeons will refer patients following aesthetic surgery to professionals in make-up, fashion, hair styling and cosmetic dentistry.
- Brow shaping will be the next “hot” cosmetic procedure for women, either surgically (lifting specific brow areas) or nonsurgically, with Botox.
- An increasing number of men will indulge in a regular routine of cosmetic skincare, including facials and light cosmetic procedures such as microdermabrasion, to achieve a healthy, revitalized look with no downtime.
- An improving economy, with higher consumer confidence, will mean more Americans willing to invest in their appearance by undergoing cosmetic surgical and nonsurgical procedures.
- Cosmetic procedures to rejuvenate the hands will grow in popularity, as youthful-looking hands increasingly are viewed as an essential counterpart to facial rejuvenation.
- Top celebrities, recognizing the growing social acceptance of plastic surgery, will be increasingly candid about their own cosmetic surgical enhancements.